Develop a car pooling database package for local councils

Darren McClelland's picture
What's this idea about?
In less than 100 words, what is your idea?: 
The idea is to facilitate a greater uptake of car pooling by Australian commuters, to deliver social, environmental and economic outcomes. The best way to do this is to develop an on-line, car pooling database package that local councils can adopt easily. Car pooling in Australia is currently very fragmented, leading to low adoption and poor outcomes for commuters. A good solution is for local councils to lead the way, providing a database for their area that will become the car pooling database of choice for local residents. Local governments have been reluctant to implement databases to date, due to resourcing issues and concerns about legal liability.
What is the social need or challenge your idea could address?: 
Tens of thousands of commuters live in isolated parts of our capital cities, with poor or no ready access to public transport to get them to work efficiently and with minimal environmental impact. Many of these commuters are in low income households, and high transport costs contribute to their economic situation.
What’s really new about your idea?: 
I have not found any local council or State Government in Australia that currently facilitates car pooling effectively for its constituents. People who want to car pool need to search their way through a plethora of choices, hoping that by some chance a person who lives and works near them will be using the same choice of car pool database as them. Promoting car pooling through local council areas has the potential to exponentially increase the uptake of car pooling in Australia.
Stage of development
What inspired you to come up with your idea in the first place?: 
I read about a local tradesman who was frustrated with congestion on Melbourne's roads. He decided to set up a car pooling database. I admired his initiative but thought that we can do better than having a disperse, inefficient range of car pooling options. I have met with several local councils in the Melbourne metropolitan area, and there is a reasonable degree of interest. I feel that there would be a good adoption by councils if we could present them with a database package, that councils can place on their website. The package should also provide a guide on how to market car pooling to residents and businesses, and on how to protect the council from legal liability.
From 1-5, what stage of development would you say your idea is in? - Explain further: 
3
What can we do for you?
Select which are the one or two most important things that you need to help the development of your idea: 
Developer - to help you create your software
Funder - to give you some initial cash
If Social Innovation Camp is able to help push your idea forward, do you have the time or desire to take ownership of it?: 
No, but I would be happy for someone else to take your idea forward
Anything else you want to tell us?: 
Please read the executive summary of my paper at http://www.sustainablemelbourne.com/wp-content/uploads/2008/09/car.pdf
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Aaron Antrim's picture

Re: Develop a car pooling database package for local councils

First, a quick survey of the sites that are out there: * craigslist: basic, but useful because of the volume of adverts * ridester.com: has decent personal descriptions; few users * alternetrides.com: clucky. but has features to limit by geography * GishiGo.com: few users. small post fee. pretty detailed search * erideshare - Emphasizes commuter carpools, gets shared listings from craigslist * carpoolworld.com - Mapping features, mostly commuters posting, no personal descriptions * couchsurfing.org is useful for finding rideshare * Zimride.com: leverages social network through Facebook. decent geographic search. * www.goloco.org - leverages social network through Facebook. decent geographic search. * pathwayintelligence.com: Offers "EnRoute" for organizations — has nice geographic search functions (will find carpools that pass by your location, for example — and decent profile rating functions) * goosenetworks.com: offer a multi-modal trip planner for organizations/campuses — how can employees/students, etc. travel by carpool, campus shuttle, fixed-route transportation, or bike? * avego.com: "Real-time carpooling" for iPhone. Aimed mainly around commute travel. Includes profiles. As you can see there are a number of offerings out there experimenting with different approaches. Profiles and ratings are part of a few of these. I think the problem with online rideshare is probably not a lack of available features, but: * the marginal cost of driving alone is still quite low so there's little incentive (gas is actually pretty cheap; the fixed costs — purchase, insurance, registration, regular maintenance — is much more) * these sites are difficult to market (see above) * no one's created a sustainable business model for the sites that doesn't involve institutional subscriptions * the many options available fragments the market. As such, so site (besides craigslist) is able to achieve a critical mass of posts to be truly useful to drivers and passengers on a national basis. Institutionally-focused programs can achieve this, however. Here's what I think is needed: * Increase in the marginal cost of drive-alone travel. (There were a lot of transportation behavior changes happening when gas costs spiked.) * Common data standard for describing trips with available capacity. I participated a bit in brainstorming on how to do this with TripML (Trip markup language): http://headwayblog.com/wiki/index.php?title=TripML The idea with TripML is that it is in the mutual interest of all carpooling sites that they offer more options to become more useful to people. A common data standard would allow them to exchange information. This gets at what I think is really, deeply needed, is a search engine-like approach to ridematching — like how Google indexes the entire web to make information from millions of sources easy to find — or even how Google Maps (maps.google.com) presents information from many different sources (including the transit data that my company provides to them). * Creative market wedges and tie-in marketing. Localized/institutional programs succeed because they are promoted throughout and by the organization(s). More of this, expanding outward, is one way to start. TransitCamp is a useful model for building collaboration around these sorts of projects. (http://barcamp.org/TransitCampBayArea)
Humanise's picture

Implementing Develop a car pooling database package for councils

I have created a blog detailing some methods that allow the Internet Implementation of this idea. The blog is called 'Implementation Options for some Social Innovation Camp Ideas'. It is available at the following address: http://asix.org.au/content/implementation-options-some-social-innovation... It should be noted that all the following ideas have some similarity in their required implementation tasks: 2 Bob's Worth Fancy a match? Can I borrow a.... Develop a car pooling database package for local councils Work experience for the disadvantaged Work Placements Directory Community toolshed online Digs for the disadvantaged My blog starts with implementation ideas that are very specific to the task, allowing the task to be easily implemented without needing specialist skills or programmers, and then progresses to those that give a lot more flexibility but need more skills to implement. If anyone wants to try out the first and easiest option then they can contact me and I will setup an installation where you can try it out.
whymandesign's picture

Re: Develop a car pooling database package for local councils

Great Please open source this and use the Traidmark.org business structure:) http://www.WEBiversity.org plans to generate suplus funds that can then be donated and use to fund other innovative charitable work http://www.Traidmark.org explains more. What other open source creative commons public services would you like to make (either with or without us)? List your requests at http://www.UGCunion.org www.FREEtraid.org Donate to charity and receive more than you gave in free gifts as a reward. Everyone gains. We are setting up locations in which to set up social enterprise to facilitate this. Would you like to get involved? www.playgroundgames.org We are finding other people who are interested in producing a philanthropic activity that is based around play and benefits everyone. Are you a, creative, linguist, programmer, producer, broadcaster, entrepneur wanting to take part in an exciting project that does 'good' by entertaining and educating using the power of the web? If so check out Playgroundgames.org and join in by adding to the Wiki. www.ugcunion.org Come to the next event or make your own using creative skills to benefit humanity. UGCunion is collaboration where people like you are using their skills to put on fun events that entertain and empower others using the creative arts. www.traidmark.org Should trade profit everyone? Yes. Traidmark represents a new business structure that was created as a way for profits to be used to fund innovation and progress for the benefit of humanity. This is done by donating Net profit to innovative charitable/research organisations and stating the percentage donated clearly for consumer clarity. www.mustart.org We put on interactive events that include everyone. Why not come to the next event or make your own. Regards Ed Whyman Creative Producer www.whymandesign.com
Ozziemedes's picture

Re: Develop a car pooling database package for local councils

I'm happy to help out with developing this idea. I have a background in database management and business intelligence, so happy to contribute those skills to the mix.
jcarrigan's picture

Re: Develop a car pooling database package for local councils

Hello Check this out: http://www.letscarpool.com.au/ As you can see the uptake hasn't been terrific (hint: if you're Sydney-based try searching for someone in your own neighbourhood). Several weeks ago I tried to contact the developer of this site to see what had happened to it but he hasn't replied. Devloping the website is the easy bit. Getting people to change their behaviours is the hardest thing. In NW Sydney where I work there are important socio-cultural factors which influence the cars people choose, the way they use those vehicles and so on. Robyn Dowling, a human geographer at Macquarie has done some preliminary research into this issue e.g. her article 'Cultures of mothering and car use in suburban Sydney: a preliminary investigation'. I fear that a project which doesn't take account of these behavioural factors and biases is doomed to failure. But these cultural practices are not well-understood so responding effectively to them is a real challenge. Sorry to sound so gloomy but on this issue, I guess I am.
fxl's picture

Re: Develop a car pooling database package for local councils

I get the feeling that this could succeed as a commercial venture. This is a good thing. There could even be competing systems. The thing with it being a commercial social venture, rather a not-for-profit social venture, is that the commercial operators have a strong reason to get the product out there. And the ongoing maintenance that people pay would cover the continued development and upgrades. I agree with Raul, that the site once developed, wouldn't require much IT maintenance. But I think that the site needs to be actively maintained to get continual usage from people. Many people don't like websites that look "old" or have old information on them. Love this idea.
admin's picture

Re: Develop a car pooling database package for local councils

Hi Darren, All the technical stuff can be dealt with at the camp and with my web development experience I would see this as a project that could be developer to a great extent over the camp weekend. From where I see it. I think it could be a stand alone site that could be used by all states by I definitely think that there need to be a person or a group of persons taking the lead to make sure the site is monitored and promoted. I'm not sure if this could be more easily done by a council or by a group or independent activists and/or social innovators/entrepreneurs. Once a site like this is up and running it should not require a major IT input for its maintenance. For the camp, in terms of ownership, we are referring to the person that comes with the idea and that wants to be in the group that takes the idea forward and discuss it with the team creating the software during the weekend of the camp. Do you think you could be in that role? Thanks, Raul
admin's picture

Re: Develop a car pooling database package for local councils

Hi Darren, I think this sounds like a great idea. You mention that you would not take ownership of this idea if it is selected for the camp. Do you have any ideas on how the idea can become sustainable or who do you think could take ownership of it?
Darren McClelland's picture

Re: Develop a car pooling database package for local councils

Hi, if a group were able to develop a package (ie. database software + guidelines) I would envisage putting together an advocacy group to share consultations with councils to lobby them to place and promote a database on their website. I would be happy to be involved in the set-up phase for the development on the package but am probably not best placed to lead the project, as a person with IT savvy would be best.

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