In less than 100 words, what is your idea?:
Users contribute ideas as to small ACTIONS one person can do to make a difference in their community. Individuals can then pledge their time or money to undertake these short/ medium/ long term, real world, location-based commitments, and are incentivised to do so.
These commitments are then grouped according to existing mainstream interests (eg sport/ physical activity, art/ written word etc) and targeted to relevant groups (eg local sports clubs/ art schools etc) to encourage everyday ‘non-activists’ to take part. Existing social media/ bookmarking will bring new and repeat users to the website, through the use of an ACTION tag.
What’s really new about your idea?:
This idea leverages existing online and offline networks to foster engagement, connection, momentum and finally, ACTION. In doing so, it helps to solve an array of user-identified social problems; locally, nationally and potentially, globally.